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From the Blog
The design and development of a website is a big business decision. It can be a large cost and time commitment so it ‘s understandable why free website builders like Wix and Squarespace have become popular. But are they the best decision?
Free drag and drop builders. Templates. Freelance designers. Professional web design companies. Which is the right approach? Should you DIY it or go pro?
While there’s no blanket right or wrong way to build a website, we do believe there’s a right and wrong way to approach the situation. Blindly choosing one option without examining all of them can lead to problems down the road. You may choose to DIY to save money but be restricted by functionality. Or you may choose a bespoke design from a professional company, when a template customized to your brand would have served your business just as well.
We want to simplify the learning process for you so we’ve pitted DIY websites vs professionally built websites against each other. Let’s explore the good, the bad, and the bottom line.
If you’re working with a small budget the DIP option is going to be very appealing. There are tools out there that will let you build a drag and drop website using their themes for no cost. Some of the themes can look quite good, but this also makes them very popular rather than being unique to your brand.
Free website builders have done a good job lately at becoming more user friendly and many services also bundle things like domain registration and email.
When you partner with a professional web developer you’re going to get experience and industry knowledge. You’ll be working with people who know best practices and can advise you so that you’ll see increased traffic and conversions.
You’ll also get ongoing support and a single point of contact. Something breaks on the site? Call your developer and let them handle it, while you get on with your business. Can’t decide which hosting company to use? Don’t know a domain registrar from a duck? No need, your developer can take care of those details.
A good web developer will also help you analyze your traffic once your site is up and running and make suggestions for how to optimize your site and content to keep increasing those conversions.
You’ re going to be limited. Limited by themes. Limited in functionality. Limited by how much time and effort you want to put into it. Expect some amount of frustration along the way
What if you could add 5, 10, 20, or more marketing reps to your company for little to no cost? Interested?
What if these reps would sing your praises, spread the word, and fight your battles for you and all they hope for in return is some recognition?
Who are these mystery reps? Brand
Snapchat? But isn’t that for…? Well, we know what you thought Snapchat was for. At it’s heart Snapchat is a photo/video sharing app. With over 200 million monthly active users, it can be used to send both public and private messages, called snaps, including pictures, videos, drawings, emojis, and normal text.
The key difference