Digital Marketing Strategy

How to Generate Online Leads for Mortgage Brokers

How to Generate Online Leads for Mortgage Brokers

Generating leads is, by and large, one of the most important aspects of being a mortgage broker. Yet, as every mortgage broker very well knows, generating online leads can become both time-consuming and expensive. In an article from mortgagebrokernews.ca (powered by Canadian Mortgage Professional magazine), one broker is quoted saying he more than doubled his business after spending $500,000 in marketing.

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SEO vs SEM - which is better for your business

SEO vs SEM: Which is Better for Your Business?

One of the most incredibly powerful marketing tools on the internet is “search”. Every day millions and millions of searches happen on Google. We bet you got to this article through a Google search didn’t you? The chances are that if you are a local or online business, people will also be searching for your

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How to Get the Most Out of Your Holiday Marketing Strategy

5 Effective Ways To Get The Most Out Of Your Holiday Digital Marketing

The holidays seem to be coming earlier and earlier each year. We know you don’t want to think about it yet, but soon your customers will be preparing for the holidays, and your business needs to be ready. The “Christmas Creep” is about to become full-fledged: 49% of marketers plan on starting a holiday campaign before Halloween! Is your marketing plan holiday-ready?

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5 Ways to Use Facebook Ads for your Business

5 Effective Ways to Use Facebook Ads for Your Business

In today’s digital world, Facebook advertising can be described as a marketer’s best friend or worst enemy if not properly developed or maintained. If you are correctly targeting the right audiences, have the correct landing page, and provide a compelling ad with strong copy, images, videos, and a CTA, you are on the right track.

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Why Outsource Your Digital Marketing

Why You Should Outsource Your Digital Marketing in 2017

While everyone may have a different reason for thinking so, the general consensus is that 2016 was a pretty awful year. The one bright spot is that it’s now 2017, and we all have the ability to start fresh. The overarching goal of most businesses is to grow and expand, but especially when it comes to marketing, many find themselves without the time or resources necessary to figure out the most effective digital strategy for their particular company.

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Inbound Marketing for Small Business | NewfoundMarketing.ca

Why Inbound Marketing is Perfect for Small-Medium Businesses

How do you educate yourself before making a purchase? If you’re like 81% of consumers, you’d look to the internet. Modern technology has allowed customers to be more savvy about the products and services they’re interested in, but many businesses still rely on outbound sales processes – cold telephone calls and emails and the use of traditional media, such as billboards and other forms of non-digital advertising.

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