Generating leads is, by and large, one of the most important aspects of being a mortgage broker. Yet, as every mortgage broker very well knows, generating online leads can become both time-consuming and expensive. In an article from mortgagebrokernews.ca (powered by Canadian Mortgage Professional magazine), one broker is quoted saying he more than doubled his business after spending $500,000 in marketing.
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Every internet marketer knows that even the best article, email offer, or advertising campaign is useless if no one sees it. You spend all that time crafting the perfect message, but unless you can get it in front of people – the right people – you are wasting your time. Understanding what converts (and what
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One of the most incredibly powerful marketing tools on the internet is “search”. Every day millions and millions of searches happen on Google. We bet you got to this article through a Google search didn’t you? The chances are that if you are a local or online business, people will also be searching for your
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2018 is just a few weeks away! And while you’re preparing for the holidays and spending time with your family, it doesn’t hurt to reflect on 2017 and all the good (and bad!) things it brought with it. As we move closer to 2018, ask yourself: did you meet your marketing goals? What changes do
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The holidays seem to be coming earlier and earlier each year. We know you don’t want to think about it yet, but soon your customers will be preparing for the holidays, and your business needs to be ready. The “Christmas Creep” is about to become full-fledged: 49% of marketers plan on starting a holiday campaign before Halloween! Is your marketing plan holiday-ready?
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In today’s digital world, Facebook advertising can be described as a marketer’s best friend or worst enemy if not properly developed or maintained. If you are correctly targeting the right audiences, have the correct landing page, and provide a compelling ad with strong copy, images, videos, and a CTA, you are on the right track.
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It’s no secret, we live in a world with little attention span. It’s all tl;dr these days. Social media can feel like drinking from a firehose and there are over two million blog posts published each day on the internet. How does your business stand out? If a page doesn’t grab your attention immediately you’re
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While everyone may have a different reason for thinking so, the general consensus is that 2016 was a pretty awful year. The one bright spot is that it’s now 2017, and we all have the ability to start fresh. The overarching goal of most businesses is to grow and expand, but especially when it comes to marketing, many find themselves without the time or resources necessary to figure out the most effective digital strategy for their particular company.
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It’s that time of year.. Costume contests, stuffing your gullet with turkey and of course ringing in the New Year with Jolly Saint Nick. With the holidays, comes more posts on social media. Whether it’s your pal’s secret Santa or the neighbourhood holiday shop promoting their products, social media is the place to be during
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How do you educate yourself before making a purchase? If you’re like 81% of consumers, you’d look to the internet. Modern technology has allowed customers to be more savvy about the products and services they’re interested in, but many businesses still rely on outbound sales processes – cold telephone calls and emails and the use of traditional media, such as billboards and other forms of non-digital advertising.
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Newfound Marketing is a Digital Marketing Consulting Agency based in St. John’s, Newfoundland. Young in age but not in experience, Newfound Marketing has been developing and executing Online Marketing plans and strategies to help businesses elevate their market position.
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