2018 is just a few weeks away! And while you’re preparing for the holidays and spending time with your family, it doesn’t hurt to reflect on 2017 and all the good (and bad!) things it brought with it. As we move closer to 2018, ask yourself: did you meet your marketing goals? What changes do …Read More
The holidays seem to be coming earlier and earlier each year. We know you don’t want to think about it yet, but soon your customers will be preparing for the holidays, and your business needs to be ready. The “Christmas Creep” is about to become full-fledged: 49% of marketers plan on starting a holiday campaign before Halloween! Is your marketing plan holiday-ready?
In today’s digital world, Facebook advertising can be described as a marketer’s best friend or worst enemy if not properly developed or maintained. If you are correctly targeting the right audiences, have the correct landing page, and provide a compelling ad with strong copy, images, videos, and a CTA, you are on the right track. …Read More
It’s no secret, we live in a world with little attention span. It’s all tl;dr these days. Social media can feel like drinking from a firehose and there are over two million blog posts published each day on the internet. How does your business stand out? If a page doesn’t grab your attention immediately you’re …Read More
If anything has dominated the digital marketing discourse lately it’s been video – whether it’s Instagram extending to 1 minute, YouTube being one of the biggest search engines on the web or simply the explosion of live video in 2016. The question then becomes, will video marketing become even more relevant in 2017?
While everyone may have a different reason for thinking so, the general consensus is that 2016 was a pretty awful year. The one bright spot is that it’s now 2017, and we all have the ability to start fresh. The overarching goal of most businesses is to grow and expand, but especially when it comes to marketing, many find themselves without the time or resources necessary to figure out the most effective digital strategy for their particular company.
If you do any digital marketing, you know that you need to have some tracking software installed on your site so that you can properly analyze visits to your site. For most people, Google Analytics is the tool of choice. It’s not enough though to just add the tracking code to your site and call it a day.
It’s that time of year.. Costume contests, stuffing your gullet with turkey and of course ringing in the New Year with Jolly Saint Nick. With the holidays, comes more posts on social media. Whether it’s your pal’s secret Santa or the neighbourhood holiday shop promoting their products, social media is the place to be during …Read More
Instagram stories are the latest addition to the social media mix. As a result, understanding how to use stories will be pivotal for your social media strategy. Across both, social media and popular culture the reactions to Instagram Stories were immense. Many directly accused Instagram of copying Snapchat for their iconic stories. Competition is a good thing, …Read More
Running a business can be extremely challenging – there are so many things that require attention. A store needs to look presentable no matter how many people come through, restaurants need all of their tables set, and you may even find yourself washing windows and cleaning toilets in the pursuit of making your business as …Read More