Google Analytics

Analytics Reports You Need to Know

6 Google Analytics Reports Every Business Owner Should Know

You know that your website is important. You’ve done your research. You’ve targeted your keywords. And when you were confident that it couldn’t be any more perfect, you unleashed your small business site to your eagerly-awaiting customers. Now what? Do you sit back, relax, and wait for customers to start flocking to your business? Oh

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Track YouTube Engagement in Google Tag Manager

How to Track Embedded YouTube Videos with Google Tag Manager

If you’ve been investing in video content lately, and you should be, you’ll want to find the most ways to use that content. By now, you know that we’re big advocates of making data-based marketing decisions. We love gathering data and using that to guide our strategies. YouTube gives you analytics but did you know that with Google Tag Manager you can track just how people are interacting with the embedded videos on your site?

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How to Install Google Tag Manager on WordPress

How to Setup Google Tag Manager on WordPress

Analytics are the lifeblood of digital marketing – by recording every interaction someone has with your website, you can gain valuable insights into what is working, what isn’t, and the behavioural patterns of your users. Google Tag Manager (GTM) has emerged as a great add on to Google Analytics as it allows you to implement more

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