Inbound marketing is taking the world of advertising by storm. A well-designed inbound marketing campaign can increase leads and profits at a much lower cost than those associated with traditional marketing tactics. We’ve compiled 10 reasons for which your company should give inbound marketing a try.
Getting started with inbound marketing might seem overwhelming. Nowadays, there is an endless list of possible means by which to promote your company. Inbound marketing refers to a non-intrusive marketing tactic whereby companies produce unique, high-quality content available to any prospective customer… without asking anything of them in return. This tactic establishes your company’s expertise and credibility to prospective customers. Sound confusing? Luckily, your friends at Newfound Marketing have compiled a step-by-step list of how to go about getting started with inbound marketing.
In order to understand Inbound Marketing, you must first understand its opposite. Outbound Marketing refers to the traditional marketing tactic whereby a company actively seeks customers through initiating conversations and relaying specific messages. This includes television/newspaper/radio/online advertisements, cold calling, trade shows, and mail-outs. On the contrary, Inbound Marketing, or Content Marketing, is a less aggressive, …Read More