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Inbound Marketing

Introduction to Inbound Marketing

Introduction to Inbound Marketing
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In order to understand Inbound Marketing, you must first understand its opposite. Outbound Marketing refers to the traditional marketing tactic whereby a company actively seeks customers through initiating conversations and relaying specific messages. This includes television/newspaper/radio/online advertisements, cold calling, trade shows, and mail-outs. On the contrary, Inbound Marketing, or Content Marketing, is a less aggressive, …Read More