In today’s digital world, Facebook advertising can be described as a marketer’s best friend or worst enemy if not properly developed or maintained. If you are correctly targeting the right audiences, have the correct landing page, and provide a compelling ad with strong copy, images, videos, and a CTA, you are on the right track. …Read More
Instagram has become one of the biggest social platforms in recent years, especially in the retail, food, and tourism industries. Having a great looking feed can help you attract followers and customers but have you put much thought into your profile itself?
Another day, another new Instagram feature. Last week, they launched Instagram Slideshows. Now you can include multiple photos or videos within a single Instagram post. Have three photos of your awesome new product but can’t decide which ones shows it off best but also don’t want to spam your followers with a stream of posts? …Read More
If anything has dominated the digital marketing discourse lately it’s been video – whether it’s Instagram extending to 1 minute, YouTube being one of the biggest search engines on the web or simply the explosion of live video in 2016. The question then becomes, will video marketing become even more relevant in 2017?
Ever realized that it’s been a week since you posted something on your business’ Facebook page? When did you last share something on Instagram? Got caught up in a day of meetings and didn’t engage on LinkedIn? This is why you need a social media content calendar.
What social media entity is owned by Facebook, has 500 million monthly users, and is considered to be the single most important social network among American teenagers? If you said Instagram, you’re right. Instagram drives 58 times more engagement per follower than Facebook and 120 times more than Twitter. If you run a photography or …Read More
It’s that time of year.. Costume contests, stuffing your gullet with turkey and of course ringing in the New Year with Jolly Saint Nick. With the holidays, comes more posts on social media. Whether it’s your pal’s secret Santa or the neighbourhood holiday shop promoting their products, social media is the place to be during …Read More
Instagram stories are the latest addition to the social media mix. As a result, understanding how to use stories will be pivotal for your social media strategy. Across both, social media and popular culture the reactions to Instagram Stories were immense. Many directly accused Instagram of copying Snapchat for their iconic stories. Competition is a good thing, …Read More
Whether you’re just getting started or if you’ve had a business Facebook Page for a while, it can be a murky, confusing place to try to find customers and generate sales. But all is not lost. We’ll show you some of the steps to take to define your goals, grow your audience, and ultimately your …Read More
Snapchat? But isn’t that for…? Well, we know what you thought Snapchat was for. At it’s heart Snapchat is a photo/video sharing app. With over 200 million monthly active users, it can be used to send both public and private messages, called snaps, including pictures, videos, drawings, emojis, and normal text. The key difference with …Read More