Analytics are the lifeblood of digital marketing – by recording every interaction someone has with your website, you can gain valuable insights into what is working, what isn’t, and the behavioural patterns of your users. Google Tag Manager (GTM) has emerged as a great add on to Google Analytics as it allows you to implement more …Read More
When creating a new website or redesigning an existing one, the top priorities are usually to ensure that the site looks as great as possible, and while a certain amount of flash can excite users, what’s ultimately most important is the product inside the packaging. To prevent having a website that is all glitter and …Read More
If you feel like it’s time your site got some new flair, or it’s evolved beyond your initial vision, a website redesign may be in your future. Redesigns can be very exciting – new pictures! new functionality! – but before you jump in, take a step back and understand everything about how your current website performs.
If you do any digital marketing, you know that you need to have some tracking software installed on your site so that you can properly analyze visits to your site. For most people, Google Analytics is the tool of choice. It’s not enough though to just add the tracking code to your site and call it a day.
The design and development of a website is a big business decision. It can be a large cost and time commitment so it’s understandable why free website builders like Wix and Squarespace have become popular. But are they the best decision?
Free drag and drop builders. Templates. Freelance designers. Professional web design companies. Which is the right approach? Should you DIY it or go pro?
Mistakes are a part of life. It’s a fact. Like that time I got dressed in the dark and went to work with one blue sock and one black sock. Yep, mistake. They happen, but they don’t need to be a part of your website redesign experience. Especially SEO mistakes. Website redesigns are about more …Read More
If you have a business, you know you need a website. It needs to be more than a brochure. It needs to be a tool that will help drive leads and sales for you. You want your website to work just as hard for your business as you do. Is your current website hitting it …Read More