You’ve been spending weeks, maybe months, getting your new website just the way you want and you can’t wait to show it to the world. But have you considered where you’re going to host it? Every website is really just a collection of files but in order for people to be able to access them, …Read More
If your business has a website (and of course it does!) but you haven’t yet switched it to HTTPS, you’re probably missing out on some very important visitor traffic. Unfortunately for you, missed website visitors means missed sales opportunities. Fortunately though, switching your site to HTTPS is a great way to improve your site’s overall …Read More
You’ve thought long and hard to create your business name. Now you need a domain name. Maybe, you’re starting a new company, a new brand, or have an existing brand you’re trying to take online? Either way, you’re going to need a website. There are a few things that can trip you up when choosing …Read More
If you’ve been investing in video content lately, and you should be, you’ll want to find the most ways to use that content. By now, you know that we’re big advocates of making data-based marketing decisions. We love gathering data and using that to guide our strategies. YouTube gives you analytics but did you know that with Google Tag Manager you can track just how people are interacting with the embedded videos on your site?
Google Search Console (formerly Webmaster Tools) has positioned itself as one of the most useful and reliable SEO tools, as befitting the search engine giant that developed it. If you want to take advantage, but don’t know where to start, read on for our helpful guide on how to get Search Console running for your website.
Analytics are the lifeblood of digital marketing – by recording every interaction someone has with your website, you can gain valuable insights into what is working, what isn’t, and the behavioural patterns of your users. Google Tag Manager (GTM) has emerged as a great add on to Google Analytics as it allows you to implement more …Read More
When creating a new website or redesigning an existing one, the top priorities are usually to ensure that the site looks as great as possible, and while a certain amount of flash can excite users, what’s ultimately most important is the product inside the packaging. To prevent having a website that is all glitter and …Read More
If you feel like it’s time your site got some new flair, or it’s evolved beyond your initial vision, a website redesign may be in your future. Redesigns can be very exciting – new pictures! new functionality! – but before you jump in, take a step back and understand everything about how your current website performs.
If you do any digital marketing, you know that you need to have some tracking software installed on your site so that you can properly analyze visits to your site. For most people, Google Analytics is the tool of choice. It’s not enough though to just add the tracking code to your site and call it a day.
The design and development of a website is a big business decision. It can be a large cost and time commitment so it’s understandable why free website builders like Wix and Squarespace have become popular. But are they the best decision?
Free drag and drop builders. Templates. Freelance designers. Professional web design companies. Which is the right approach? Should you DIY it or go pro?