Search Engine Marketing Services
We develop effective relationships with our clients to fully understand their marketing objectives and goals. We then use our expertise to deliver custom, client-centric solutions for their Search Engine Marketing campaigns. Our services include:
- Target Market Analysis
- Competitor Analysis
- Keyword Data Research and Ad Creation
- Bid Budget Suggestions
- Landing Page Optimization
- Weekly Tracking and Reporting
- Ad Optimization and Adjustment
- Day-to-Day Tracking and Analysis
- Monthly Meetings or Conference Calls
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.
SEM is the wider discipline that incorporates SEO. SEM includes both paid search results (using tools like Google Adwords or Bing Ads, formerly known as Microsoft adCenter) and organic search results (SEO).
SEM uses paid advertising with AdWords or Bing Ads, pay per click (particularly beneficial for local providers as it enables potential consumers to contact a company directly with one click), article submissions, advertising and making sure SEO has been done.
A keyword analysis is performed for both SEO and SEM, but not necessarily at the same time. SEM and SEO both need to be monitored and updated frequently to reflect evolving best practices.
Pay Per Click Setup & Management Services
At Newfound Marketing, we specialize in managing Google AdWords campaigns and providing customers with measurable outcomes. We develop effective relationships with our clients to fully understand their marketing objectives and goals. We then use our expertise to deliver custom, client-centric solutions for their Search Engine Marketing campaigns.
Paid search puts you where you need to be in the search engines for maximum return on your investment. Running a search marketing campaign on Google can be expensive, especially if you don’t have a plan. Google AdWords was created to be user-friendly, and because of that, it is very easy to purchase broad keywords and blow your budget without generating a single call or email. At Newfound Marketing, our job is to maximize every dollar spent on Pay-Per-Click advertising, and to make sure that you only pay for quality website traffic and visitors.
We have developed a formula after years of testing and implementation that will produce maximum results. We develop the best keywords, place the optimal bidding price, and write ads that pull searchers right to your page. But that’s only the half of it; we will help you develop optimized landing pages to convert those prospects into buyers and long-term customers. Our Paid Search Management and Marketing is so finely tuned that it has become an art form.
Is your company taking advantage of all the new features available in AdWords? Are you utilizing the new call out and review extensions? Does your campaign have targeted mobile and location based bid adjustments?
The team of AdWords professionals at Newfound Marketing are always on top of the latest developments in search marketing. Work with us and learn how to enhance your Google AdWords Campaigns today.
At Newfound Marketing, we work one-on-one with prospective and current clients to develop a Search Engine Marketing campaign to maximize results while staying within any given budget.