Tip: We recommend using a generic email such as Accounts or Admin one that your full team has access to.
Tip: Keep your username the same or as similar as possible to your other social accounts so your current followers can easily discover you.
- Decide if you should be a business or personal account. Depending on who your account is for, you’ll have to choose if it falls under personal or business use.
Note: Business accounts are limited to what audios and effects they have access to. TikTok has its own bank of royalty-free stock music available for Business accounts to use.
TikTok is constantly updating and adding new features and sections to create the best user experience. Currently, its navigation is broken up into five main sections.
Your home section is the most recognizable part of the TikTok experience and is comprised of two sections: Following and the famous For You Page (often tagged as #FYP). The following section will exclusively show videos of accounts you already follow and the FYP will show primarily creators you do not follow and a select few that you do.
The FYP is driven by an algorithm that compiles your viewing data and determines what content your account is most likely to watch and engage with. You’ll notice when you visit the FYP for the first time on the new account you’ve just made that it will start by showing you videos by their biggest creators such as Charli D’Amelio and Khaby Lame which have the highest likelihood of you enjoying. As you scroll through it and start interacting with videos they will over time become less generic and more specific. Until your FYP starts picking up on your specific interests, using the search bar found in the top right-hand corner is the easiest way to discover creators in your specific niche.
Represented with a magnifying glass icon in the top right corner is the Search function which allows you to search specific terms in:
Tip: The Top section will also display similar terms and hashtags that users who searched the same term use and look for.
To get even more specific, you can filter your search terms by clicking the slider icon next to the search bar which filters by:
- Videos you’ve watched in the last 7 days (in case you saw something cool but forgot to save it)
- Your liked videos
- The date it was posted
- Relevance to your search term or most liked for your search term
Search is an excellent way to find similar creators to you and to determine what type of content in your niche performs the best and what users seem to enjoy the most.
Your Friends section will show exclusively videos from your TikTok Friends which are your mutuals that you follow and who also follow you back. It’s an easy way to quickly find the accounts you interact with most and see a more selective feed of videos.
In the top left-hand corner of this section will be the Find Friends area which is represented by an icon of a person with a + next to it. This will contain a list of suggested accounts for you to follow and ways for you to connect with other users. From here you can invite friends by sharing a link to connect, sync your phones contacts with your account to find other users you know, and find users using your Facebook friends list. There is also a function that allows you to scan others and display your unique QR code that directs people to your TikTok account.
In the center of the bottom navigation bar is a large + symbol which opens up your camera to start making TikToks. We’ll cover how to use that further down in the article under “How to Make a TikTok”.
TikToks inbox is represented by a text bubble icon at the bottom of the screen. It houses your messages and chat, new followers and activity, LIVES and stories.
On TikTok, you can message any account that you are friends with!