Google AdWords

Google Adwords Promotion Extensions

Google AdWords Promotion Extensions: What are They and Why Should You Use Them?

Promotion Extensions: What are They and Why Should You Use Them? Promotion Extensions launched in November 2017. After adding the extension into a couple campaigns, we at Newfound Marketing have come to the conclusion that they NEED to be used by all E-Commerce businesses and realistically, any business that can offer a sale. Promotion Extensions

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Google AdWords: Understanding Campaign Structure and Setup

If you’ve been following along with our blog post series, you’ve already gone through planning your AdWords strategy, choosing keywords, and landing page best practices. Now that all the strategy and preparation components are complete, it’s time to actually get started; we’ll explain campaign structure and go step-by-step through setting up your first AdWords campaign. Understanding

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Google AdWords: Beginner Tips for Choosing Keywords

This is the second blog post in our Google AdWords series. Our first blog post focused on planning your campaign strategy. This post will explore keyword development a little deeper and provide some ideas on how to create your keyword list. Keywords and landing page selection go hand-in-hand: together, they determine your ad copy. It’s

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Google AdWords: Planning Your AdWords Strategy

Search Engine Marketing (SEM) is quickly becoming the standard for obtaining guaranteed and fast positioning in the top search engines such as Google, Yahoo, and Bing. Unfortunately, it can also become the quickest exit plan for your new or current business if not properly developed and managed. Setting up your first AdWords campaign can be

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