Google Analytics

Are you looking to make better marketing decisions with your Google Analytics? Well, you’ve come to the right place! In this video, I’m going to show you how to filter out internal traffic in Google Analytics so you can make better marketing decisions with your Google Analytics reports. Why Filter Traffic? Why is it so

If you want to move beyond basic pageview analytics, one thing you may want to track is clicks on outbound links. Wouldn’t it be nice if Analytics just told you which external links people clicked on your site that took them away? While Analytics doesn’t do it natively, we can easily set it up in Google Tag Manager.

Did you know that with a combination of Analytics and Tag Manager it’s possible to track the engagement of almost any element on your website? If you want to move beyond basic pageview tracking on your website, contact links such as email links and phone numbers, are a good place to start.

Do you have a website or a blog? Chances are pretty good that you do. Have you ever wondered how many visitors stop by to visit to your site? Where they come from? What pages or posts they’re reading while they’re there? Or even worse, what they’re NOT reading? If you answered “YES!” to any

You know that your website is important. You’ve done your research. You’ve targeted your keywords. And when you were confident that it couldn’t be any more perfect, you unleashed your small business site to your eagerly-awaiting customers. Now what? Do you sit back, relax, and wait for customers to start flocking to your business? Oh

If you do any digital marketing, you know that you need to have some tracking software installed on your site so that you can properly analyze visits to your site. For most people, Google Analytics is the tool of choice. It’s not enough though to just add the tracking code to your site and call it a day.