If you want to move beyond basic pageview analytics, one thing you may want to track is clicks on outbound links. Wouldn’t it be nice if Analytics just told you which external links people clicked on your site that took them away? While Analytics doesn’t do it natively, we can easily set it up in Google Tag Manager.
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Did you know that with a combination of Analytics and Tag Manager it’s possible to track the engagement of almost any element on your website? If you want to move beyond basic pageview tracking on your website, contact links such as email links and phone numbers, are a good place to start.
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Do you have a website or a blog? Chances are pretty good that you do. Have you ever wondered how many visitors stop by to visit to your site? Where they come from? What pages or posts they’re reading while they’re there? Or even worse, what they’re NOT reading? If you answered “YES!” to any
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You know that your website is important. You’ve done your research. You’ve targeted your keywords. And when you were confident that it couldn’t be any more perfect, you unleashed your small business site to your eagerly-awaiting customers. Now what? Do you sit back, relax, and wait for customers to start flocking to your business? Oh
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If you’ve been investing in video content lately, and you should be, you’ll want to find the most ways to use that content. By now, you know that we’re big advocates of making data-based marketing decisions. We love gathering data and using that to guide our strategies. YouTube gives you analytics but did you know that with Google Tag Manager you can track just how people are interacting with the embedded videos on your site?
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Analytics are the lifeblood of digital marketing – by recording every interaction someone has with your website, you can gain valuable insights into what is working, what isn’t, and the behavioural patterns of your users. Google Tag Manager (GTM) has emerged as a great add on to Google Analytics as it allows you to implement more
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If you do any digital marketing, you know that you need to have some tracking software installed on your site so that you can properly analyze visits to your site. For most people, Google Analytics is the tool of choice. It’s not enough though to just add the tracking code to your site and call it a day.
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Newfound Marketing is a Digital Marketing Consulting Agency based in St. John’s, Newfoundland. Young in age but not in experience, Newfound Marketing has been developing and executing Online Marketing plans and strategies to help businesses elevate their market position.
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