In the modern age of digital marketing, HVAC companies must leverage Google advertising to generate leads and stand out from competitors. Google is the world’s most popular search engine, and customers are more likely to turn to it when searching for nearby services. HVAC companies can benefit from Google advertising.
Continue ReadingWe have tips & best practices for planning your Google Ads strategy. We can help you make your Google Search campaign a success.
Continue ReadingGenerating leads is, by and large, one of the most important aspects of being a construction company. Yet, as every construction worker very well knows, generating online leads can become both time-consuming and expensive. Lead generation for construction companies is hugely important, but due to the stiff competition within the industry, it’s often difficult. The online world is far too profitable and opportunistic to ignore.
Continue ReadingIf you are in the digital marketing industry you’ve probably heard that Google Marketing Live is currently live. However, if you haven’t heard about Google Marketing Live, this blog post will help you understand all the major announcements that Google released during their annual event.
Continue ReadingFacebook Campaign Budget Optimization is a budgeting option that allows Facebook advertisers to budget their campaigns at the overall campaign level instead of the traditional ad set level. Why is this important you ask? Well, starting in September of 2019, this will be the ONLY way that advertisers will be able to budget their campaigns which means that, like the dinosaurs, ad set budgeting will be extinct.
Continue ReadingPromotion Extensions launched in November 2017. After adding the extension into a couple campaigns, we at Newfound Marketing have come to the conclusion that they NEED to be used by all E-Commerce businesses and realistically, any business that can offer […]
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