Pay Per Click

Google Marketing Live 2019

Google Marketing Live 2019 – Three New Ad Types Announced by Google From Day 1

If you are in the digital marketing industry you’ve probably heard that Google Marketing Live is currently live. However, if you haven’t heard about Google Marketing Live, this blog post will help you understand all the major announcements that Google released during their annual event.

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Facebook Campaign Budget Optimization

Facebook Campaign Budget Optimization: Say Goodbye to Ad Set Level Budgeting

Facebook Campaign Budget Optimization is a budgeting option that allows Facebook advertisers to budget their campaigns at the overall campaign level instead of the traditional ad set level. Why is this important you ask? Well, starting in September of 2019, this will be the ONLY way that advertisers will be able to budget their campaigns which means that, like the dinosaurs, ad set budgeting will be extinct.

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Google Adwords Promotion Extensions

Google AdWords Promotion Extensions: What are They and Why Should You Use Them?

Promotion Extensions: What are They and Why Should You Use Them? Promotion Extensions launched in November 2017. After adding the extension into a couple campaigns, we at Newfound Marketing have come to the conclusion that they NEED to be used by all E-Commerce businesses and realistically, any business that can offer a sale. Promotion Extensions

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5 Ways to Use Facebook Ads for your Business

5 Effective Ways to Use Facebook Ads for Your Business

In today’s digital world, Facebook advertising can be described as a marketer’s best friend or worst enemy if not properly developed or maintained. If you are correctly targeting the right audiences, have the correct landing page, and provide a compelling ad with strong copy, images, videos, and a CTA, you are on the right track.

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Google-Adwords-101-Campaign-Structure

Google AdWords: Understanding Campaign Structure and Setup

If you’ve been following along with our blog post series, you’ve already gone through planning your AdWords strategy, choosing keywords, and landing page best practices. Now that all the strategy and preparation components are complete, it’s time to actually get started; we’ll explain campaign structure and go step-by-step through setting up your first AdWords campaign. Understanding

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Google-Adwords-101-Landing-Page-Best-Practices

Google AdWords: Landing Page Best Practices

This is the third blog post in our Google AdWords series. Our first blog post focused on planning your campaign, and the second on choosing keywords. This post will discuss best practices for landing page selection. Your ad copy may be good enough to inspire a lead to click on it, but what happens then?

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Google-Adwords-101-Beginner-Tips-For-Choosing-Keywords

Google AdWords: Beginner Tips for Choosing Keywords

This is the second blog post in our Google AdWords series. Our first blog post focused on planning your campaign strategy. This post will explore keyword development a little deeper and provide some ideas on how to create your keyword list. Keywords and landing page selection go hand-in-hand: together, they determine your ad copy. It’s

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Google-Adwords-101-Planning-Your-Strategy

Google AdWords: Planning Your AdWords Strategy

Search Engine Marketing (SEM) is quickly becoming the standard for obtaining guaranteed and fast positioning in the top search engines such as Google, Yahoo, and Bing. Unfortunately, it can also become the quickest exit plan for your new or current business if not properly developed and managed. Setting up your first AdWords campaign can be

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