Search Engine Marketing

Use these 4 strategies to help you save money on your Google AdWords Budget to make sure that your ads are shown to the correct people.

If you’ve been following along with our blog post series, you’ve already gone through planning your AdWords strategy, choosing keywords, and landing page best practices. Now that all the strategy and preparation components are complete, it’s time to actually get started; we’ll explain campaign structure and go step-by-step through setting up your first AdWords campaign. Understanding

This is the third blog post in our Google AdWords series. Our first blog post focused on planning your campaign, and the second on choosing keywords. This post will discuss best practices for landing page selection. Your ad copy may be good enough to inspire a lead to click on it, but what happens then?

This is the second blog post in our Google AdWords series. Our first blog post focused on planning your campaign strategy. This post will explore keyword development a little deeper and provide some ideas on how to create your keyword list. Keywords and landing page selection go hand-in-hand: together, they determine your ad copy. It’s

Search Engine Marketing (SEM) is quickly becoming the standard for obtaining guaranteed and fast positioning in the top search engines such as Google, Yahoo, and Bing. Unfortunately, it can also become the quickest exit plan for your new or current business if not properly developed and managed. Setting up your first AdWords campaign can be