Remember the yellow pages? You’d flip through a book to find the category of business that you’re looking for and would be presented with a list. Now, the phonebook has moved online and Google provides you with a list of the types of businesses that you’re looking for. In the yellow pages, you could pay
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Facebook Campaign Budget Optimization is a budgeting option that allows Facebook advertisers to budget their campaigns at the overall campaign level instead of the traditional ad set level. Why is this important you ask? Well, starting in September of 2019, this will be the ONLY way that advertisers will be able to budget their campaigns which means that, like the dinosaurs, ad set budgeting will be extinct.
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One of the most incredibly powerful marketing tools on the internet is “search”. Every day millions and millions of searches happen on Google. We bet you got to this article through a Google search didn’t you? The chances are that if you are a local or online business, people will also be searching for your
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Promotion Extensions: What are They and Why Should You Use Them? Promotion Extensions launched in November 2017. After adding the extension into a couple campaigns, we at Newfound Marketing have come to the conclusion that they NEED to be used by all E-Commerce businesses and realistically, any business that can offer a sale. Promotion Extensions
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If you’ve been following along with our blog post series, you’ve already gone through planning your AdWords strategy, choosing keywords, and landing page best practices. Now that all the strategy and preparation components are complete, it’s time to actually get started; we’ll explain campaign structure and go step-by-step through setting up your first AdWords campaign. Understanding
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This is the third blog post in our Google AdWords series. Our first blog post focused on planning your campaign, and the second on choosing keywords. This post will discuss best practices for landing page selection. Your ad copy may be good enough to inspire a lead to click on it, but what happens then?
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This is the second blog post in our Google AdWords series. Our first blog post focused on planning your campaign strategy. This post will explore keyword development a little deeper and provide some ideas on how to create your keyword list. Keywords and landing page selection go hand-in-hand: together, they determine your ad copy. It’s
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Search Engine Marketing (SEM) is quickly becoming the standard for obtaining guaranteed and fast positioning in the top search engines such as Google, Yahoo, and Bing. Unfortunately, it can also become the quickest exit plan for your new or current business if not properly developed and managed. Setting up your first AdWords campaign can be
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Newfound Marketing is a Digital Marketing Consulting Agency based in St. John’s, Newfoundland. Young in age but not in experience, Newfound Marketing has been developing and executing Online Marketing plans and strategies to help businesses elevate their market position.
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