Remember the yellow pages? You’d flip through a book to find the category of business that you’re looking for and would be presented with a list. Now, the phonebook has moved online and Google provides you with a list of […]
Continue ReadingUnderstanding how well your website is meeting its objectives is critical, and goals inside Google Analytics allow you to understand if people are converting. Today we’ll walk you through setting up your first goal in Google Analytics.
Continue ReadingFacebook Campaign Budget Optimization is a budgeting option that allows Facebook advertisers to budget their campaigns at the overall campaign level instead of the traditional ad set level. Why is this important you ask? Well, starting in September of 2019, this will be the ONLY way that advertisers will be able to budget their campaigns which means that, like the dinosaurs, ad set budgeting will be extinct.
Continue ReadingUse these 4 strategies to help you save money on your Google AdWords Budget to make sure that your ads are shown to the correct people.
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