The first thing we’ll do when creating an ad campaign for you is to sit with you to define your business goals. Then, before we ever put mouse to pixel we’ll determine your key performance indicators (KPIs) and set up proper tracking on our end to let us know how we’re doing. Whether it is impressions, clicks, leads, purchases, or something else you’re after, we’ll report back regularly on ad performance. We’ll monitor and tweak your ads to ensure your ad budget is being used efficiently to achieve your goals.