Local SEO refers to specific actions taken in order to appear in search results when someone is looking for a business in your area, for example “shoe repair in St. John’s.” Boosting your local SEO is a great way of attracting prospective customers from your surroundings as most of them are looking for you online. One goal would be to show up on Google Maps, so that you’ll have a better chance of showing up in the ‘Local Pack’ (the three results you see below the map on search results).