Whether you are new or have experience, our Google Analytics training will help you level up your web analysis skills.
Our Google Analytics training will provide you with an in-depth knowledge of the fundamentals to enhance your understanding of web analytics so you can find actionable insights to make smart marketing decisions.
We will focus on helping you find answers to the following questions:
- Who are your visitors?
- How they get to your website?
- What content they are viewing ?
- Are your visitors turning into customers?
- How effective are my marketing programs?
This workshop is a half-day session. The topics covered include:
- The Fundamentals of Google Analytics
- Understanding the Interface
- How to Interpret Google Analytics Reports
- How to Set Up and Measure Marketing Campaigns
- How to Gain Actionable Insights from Google Analytics
Instructor – Sheldon Payne
A Certified Google Adwords Professional, Sheldon has been providing Small, Medium and Fortune 100 companies forward-thinking digital marketing campaigns for over 10 years.
Prior to starting Newfound Marketing, Sheldon was the Digital Marketing Director for M5 Communications and has spent time in Montreal and London where he planned and delivered sound Digital Marketing strategies to Fortune 100 clients Hewlett Packard and Chevrolet Europe as part of their overall search marketing strategy.
What to Expect
We limit the size of our workshop to ensure that you can get personalized instruction and assistance. This, hands-on course is intended to help you understand and use the data Google Analytics provides to make informed, data-based marketing decisions. Our training location will have WiFi, and we ask that you bring a laptop so that you can follow along and practice in your own account.
To get the most out of a Google Analytics training session you should already have Analytics installed on your site and have account permissions set to allow for the creation of new views, filters, and goals.