As a chiropractor who owns and/or operates a chiropractic clinic, you likely understand the importance of attracting new patients, both to provide relief to more people and to grow your bottom line.
In today’s digital age and thanks to the technological advances made in recent years, the doors have swung open to the opportunities available for reaching a wider audience.
One such strategy to remain competitive and expand your clientele is through the incorporation of lead generation techniques into your overall digital marketing strategy.
With that said, in this comprehensive guide, we’ll be diving deep into how you as a Chiropractor, can generate leads to increase your overall Chiropractic business and how Newfound Marketing can help!
So, whether you’re a seasoned chiropractor looking to revitalize your marketing efforts OR you’re a newly established chiropractor eager to hit the ground running, this article will provide valued insights and practical guidance to drive lead generation forward.
Let’s get right into it.
Getting Started with Lead Generation
As previously noted, lead generation has become an integral part of any digital marketing strategy across industries, including but not limited to chiropractic clinics. But what exactly is lead generation, and why is it particularly relevant to chiropractors?
Simply put, lead generation is the process and pursuit of attracting and capturing potential clients in hopes of converting them to paid customers.
For Chiropractors, this means seeking out individuals who’ve displayed the desire for physiological relief from musculoskeletal pain, discomfort, or injury. This is all accomplished through various lead-generation techniques that are soon to be discussed.
Without effective lead generation strategies, chiropractors, a niche that garners a niche audience, are likely to have a difficult time targeting the appropriate people. Though boasting high-quality services and capabilities, chiropractors continue to require online outreach strategies to boost awareness and visibility.
In short, incorporating lead generation into your chiropractic clinic’s marketing strategy is an effective way to attract and convert potential patients. By focusing on targeting, online visibility, education, relationship-building, and measuring results, Chiropractors can begin to optimize their lead-generation efforts and drive the growth of their practice.
The 4-Step Lead Generation Method
In order to thrive in today’s competitive digital landscape, chiropractors must pursue effective lead-generation techniques to attract and obtain new clients. That’s where the four-step lead generation method comes into play.
This comprehensive approach offered by our lead generation experts combines strategy & consultation, traffic building, conversion optimization, and testing to help chiropractors generate a steady and reliable stream of leads.
By implementing the following strategies, chiropractors will be able to increase their online visibility, engage with the appropriate audience, and ultimately drive more patients to their clinic.
1. Develop a Strategy
To successfully generate leads for your chiropractic clinic, it’s imperative to begin by developing a full-proof strategy.
Whether through in-depth marketing research, competitor analysis, target audience analysis, and segmentation, or ideally, an approach encompassing all of the above, it’s important that you tailor your approach to reaching your target audience, improving customer satisfaction, and optimizing your budget accordingly, all with the ultimate aim of increasing leads & conversions.
Luckily, our team at Newfound Marketing specializes in providing strategy and consulting services specifically designed for chiropractors. We work closely with you to understand your unique practice, target audience, and goals.
Our strategy and consulting services aim to position you as a trusted expert in chiropractic care, differentiate your practice from competitors, and ultimately drive high-quality leads to your doorstep.
2. Seek to Build Traffic
Once the strategy is in place, it’s now time to set it in motion in hopes of garnering traffic to your online platforms.
Whether through search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing (SMM), email marketing, and/or content marketing, traffic-building techniques play a crucial role in boosting visibility, thus increasing the likelihood of your target audience finding you.
• SEO
Optimizing website content, meta tags, and headers, and incorporating relevant keywords, can increase your chances of appearing higher in organic search rankings. Local SEO tactics, such as optimizing your Google My Business listing and acquiring positive online reviews, can further enhance your visibility in local search results.
With 53% of trackable website traffic happening organically, SEO, particularly local SEO, is an incredible implement for chiropractors looking to increase online visibility and awareness in their area.
• PPC
Allows you to display targeted ads on search engine results pages or other websites, paying only when a user clicks on your ad. By creating compelling ad copy, selecting relevant keywords, and setting up precise targeting parameters, you can drive qualified traffic to your website
• SMM
Develop a robust social media presence by creating informative and engaging content that educates potential patients about chiropractic care, shares success stories, and provides valuable health tips.
• Email & Content Marketing
Creating and promoting relevant, high-quality content, whether via the web, social media, or email, is a powerful way to attract potential patients to your chiropractic clinic’s website.
Here at Newfound Marketing, we offer all of the above, specializing in SEO, PPC, and SMM, optimizing each and every campaign so that we squeeze the most out of your lead generation efforts.
Which brings us to method #3…
3. Optimize for Conversions
Creating a strategy is an imperative but preliminary step toward the pursuit of generating appropriate leads for your chiropractic clinic. Similarly, garnering traffic to your online platforms is merely the first of many actionable steps to be taken in order to build your business.
The ultimate goal, however, is to convert said traffic to paying clients. This is where conversion optimization comes into play.
While almost 80% of leads ultimately fail to convert to clients, the 20% that do could be the backbone of your chiropractic business and, thus, shouldn’t be a piece of the pie that’s overlooked.
Ideally, you should aim for a 2-5% conversion rate. So, if your website is receiving 1,000 visitors per month, you should seek to attract 20-50 consultation or appointment bookings.
Whether through clear call-to-actions, the implementation of lead capture forms, email newsletter signups, and/or lead magnet offers, deploying the aforementioned optimization strategies will further enhance the user experience and maximize the likelihood of conversion.
Finally, an often overlooked but emphatic conversion strategy that chiropractors should be implementing immediately is what’s known as social proof. This can take the form of online testimonials, Google reviews, or otherwise.
With upwards of 76% of online consumers seeking out online reviews of local businesses, this is an avenue that won’t want to be ignored as a chiropractor looking to generate more leads. At the very least, be sure to include a review section on your website to help influence conversion decisions.
If you decide to work with us, our team also conducts A/B testing to compare different elements and determine which variations yield the best results.
We also emphasize the importance of building trust and credibility through social proof, such as patient testimonials and reviews. By showcasing positive feedback from your existing patients, we help potential leads feel more confident in choosing your chiropractic services.
4. Test, Test, & Test Some More
Finally, to ensure the effectiveness of your lead generation efforts, it’s crucial to track and analyze the performance of your marketing campaigns.
By utilizing advanced analytics tools, you’ll be able to track your clinic’s website and its corresponding traffic, measure conversation rates, and track other key metrics to gain invaluable insight into what’s working and what isn’t.
Rigorous and persistent tracking and testing will allow you, as a chiropractor, to adjust your strategies accordingly, thus further optimizing your overall marketing and lead generation approach.
At Newfound Marketing, we provide robust tracking and testing solutions to help you measure key performance metrics and make data-driven decisions. We also provide regular reports and analyses to help you understand the impact of your lead generation strategies and make necessary adjustments for continuous improvement.
Unlock Your Growth Potential as a Chiropractor
When you choose to work with our team here at Newfound Marketing to further your lead generation efforts, you’ll immediately gain access to an array of industry experts equipped with the necessary skills, experience, and knowledge needed to curate effective strategies.
The partnership will not only afford you access to expertise but will also afford you the ability to focus your efforts on clinical operations, saving you valued time and headaches along the way.
That’s right, you can get more leads to your website and clinic at large, and we do all the heavy lifting for you!
With our arsenal of digital tools and technologies, our team will optimize your Chiropractic Lead Generation campaigns, all the while reducing overall costs. By delivering high-quality leads that exhibit a higher likelihood of conversion, we enable you to enhance your return on investment (ROI), ultimately fostering a larger pool of clients and, thus, revenue growth.
Finally, our flexibility allows us to scale all lead-generation campaigns in line with your evolving needs and goals. In other words, as your chiropractic business expands, we adapt our strategies accordingly to ensure a consistent and reliable flow of leads.
At Newfound Marketing, we provide a thorough strategy consultation and an array of effective and time-tested marketing services so that YOU can generate more leads for your chiropractic clinic.
We know how challenging navigating the business ecosystem can be, especially for those operating their own. To relieve the stress, our team of experts works to do everything in their power to help your business thrive.
To learn more about how you can generate more leads OR to inquire about working with us, simply book a discovery call with us TODAY!
