Just like every other business, generating leads for a physio clinic can be challenging. In an industry as competitive as this, word of mouth and other traditional forms of marketing is just not enough. You will need innovative lead-generation strategies and marketing tools to grow and maintain a thriving clinic.
With technological advancement, patients now turn to the internet to find clinics. Online searches and patient reviews have become key players in the lead generation game. This means that in order to attract new patients, physiotherapy practices need to invest in effective digital marketing.
But, how do you know what digital marketing strategies are best suited for your clinic?
This article will explore practical things you can do to generate real leads for your physiotherapy clinic. We’ll also explore why physiotherapists need to generate leads.
Let’s dive in.
Social Media Marketing
Recent surveys show that up to 90% of Instagram users follow a brand. Also, 70% of them search Instagram for their next buy.
These stats show that the functions of social media platforms like Facebook and Instagram now exceed basic photo sharing and chatting with friends. They have become avenues for generating leads and attracting more clients.
With this in mind, it is important to take advantage of said functions and leverage on attracting clients via social networking sites. As a physiotherapy practice, you could try showing pictures of your team, facility, patient reviews, and the services you offer. Reels, stories, and TikTok videos are excellent ways to pass information to your target audience while staying trendy. You can also include a phone number and links to your website or to an appointment booking page on your bio. That way, prospective patients can easily reach you.
Another way to maximize the value of social media is through paid adverts. These ads pop up on social media sites like Instagram, Facebook, LinkedIn, and Twitter. These platforms have unique targeting features that can help physiotherapists choose who can see their ads. With paid adverts, physio clinics can reach a wider pool of their target audience and offer them current, important information. This can help position your brand as one that can be trusted, increase brand awareness, and ensure that your clinic comes to mind whenever they pr anyone around them has any PT-related concerns.
Search Engine Optimization
In recent times, search engines like Google have become major referral drivers. This works even better with search engine optimization (SEO). SEO refers to the process of improving the visibility of a website. Why do search engines need improving?
Typically, search engines cannot read the content you put on your website. So, they need certain clues to help them know whether your website has the information the searcher needs. One major clue is keywords. Using specific keywords related to your clinic can help direct searchers to your website. These keywords need to be in your descriptions, URLs, meta tags, website title, image alt texts, and other content sections of the website.
It is important to note that proper SEO requires patience. It may take a while before you start to see results but once you do, they are long-lasting. Some tools that can help physiotherapists find the right keywords for their websites are Moz Keyword Explorer, Google’s Keyword Planner, and Semrush. Remember to include your specific location in your keywords. That way, you can target patients who live or work near you.
Influencer marketing works in different ways for different industries. For physiotherapists, it is best to find influential people who work with sports teams, gyms, hairdressers, or spas. Take some extra time to perfect the services you offer to them and have them refer new patients. Have them make posts about your clinic on social media, encouraging their followers to follow and engage with your content. You could also offer bulk benefits or a reward program for those who bring in referrals. This way, you still leverage on traditional word of mouth marketing.
Paid Search Adverts
These types of adverts show up at the top and bottom of search engine results. When potential clients use keywords related to your ad, Google and other search engines show your ad to them. Bear in mind that potential clients will not just search generic terms like “physiotherapy services”. They will likely be more specific and use search terms like “physiotherapy clinics in (location)” or “heat treatments near me”.
Using these types of keywords in your advert can help you reach a wider range of searchers. These types of searchers are more likely to convert to customers. Remember to highlight the benefits and values that your clinic can provide for the patient. These benefits can be a low wait time, specialization in certain treatments, experienced and qualified staff, and a wide range of physiotherapy services. You should also include a catchy, concise call-to-action (CTA) that lets potential customers know what steps to take next. Physiotherapy clinics can also benefit from using ad extensions. These are extra snippets of information that extend your advert and offer even better visibility on the search results page.
When done right, email marketing can be an excellent way to stay in touch with patients. There are different strategies for growing your mailing list. But once you have that covered, you will need to consistently offer value to your existing and potential customers. Send educative and informative emails about common injuries that people may be interested in. This sets you up as an expert in the field. Be sure to keep the tone of the emails professional and engaging.
Here are some tips for writing catchy email marketing content that converts:
- Create a persona
- Keep it simple and short
- Make it catchy to stand out from other emails in the inbox
- Use emojis
- Grab the reader’s attention from the start
- Don’t use more than two sentences
- Give the reader relevant information
- Go straight to the point
- Offer promotions and information about events
Conclude with a clear, catchy call-to-action.
Google My Business
Since Google is the most used search engine, a lot of internet users use it to find products and services. In most cases, these users add “near me” in their searches. To ensure that you appear on those searches, you need to set up your Google ‘My Business profile. The platform will grant you access to Google Ads, Google Maps Visibility, Google Virtual Tours, Insight and Analytics, Google Reviews, Images, clinic hours and other information about your clinic and your services.
This resource helps you stand out among your competitors. It will also make it easy to create content, gather insights and monitor customer behavior.
Why Should You Hire Digital Marketing Services For Your Physiotherapy Practice
Digital marketing services help you reach your marketing goals for your business. Some reasons to use a marketing service include:
- Helps Increase Your Revenue
Exploring lead generation avenues means that you get to attract more clients. This in turn, increases your income and helps boost your revenue.
- Helps Improve Your Reach
Using an experienced digital marketing service helps you improve your reach and get more referrals. With a solid lead generation and marketing strategy, they can help improve your visibility among potential clients. A good marketing agency will help develop concise marketing plans, create catchy marketing materials and implement key tactics.
- Helps You Know What Your Competitors Are Doing
With in-depth competitor research and analysis, you can always see what your competitors are doing. This will help you stay on top of trends and know when you need to switch up your marketing strategy.
- Helps You Build Trust
Experienced marketing services will help position you as an authority in your industry and help you reach the right audience. Because they are already leaders, they have the experience needed to get results. It also reduces trial and error.
A solid digital marketing strategy is a guaranteed way for physiotherapists to generate leads. This puts you in a spot ahead of your competitors and helps you reach a larger audience. Putting effort into reaching out to and communicating with potential clients helps increase your brand awareness. They are more likely to remember your clinic when they need physiotherapy services. But this relationship only works well when you provide top-notch care.
Newfound Marketing knows how challenging it can be to navigate digital marketing while also running your clinic. To make things easier for you, we offer in-depth digital marketing consulting services. These include custom-made email marketing, website search engine optimization, SEM strategies, social media marketing, and web design services. Our goal is to do everything we can to help your business thrive.
Need a creative digital marketing strategy that suits your needs and can generate leads for your physiotherapy business? Schedule a quick consult with us today. Our campaigns are guaranteed to get you results and give you an amazing return on investment (ROI).
Unlock Your Online Growth Potential
Here at Newfound Marketing, we provide a thorough consultation and personalized inbound marketing, website optimization, and SEM strategies. We’re here to help you generate more online leads for your physiotherapy company. To get 5 actionable items today, schedule a discovery call with Sheldon