Keller Williams Platinum Realty has made its way to the top of the real estate industry in Newfoundland and Labrador. In just a few short years, they have entered and dominated the market with their professionalism and expertise. With a team of motivated and experienced agents that work for you, it’s no wonder that Keller Williams Platinum Realty has prospered off of its well-deserved success.
A lack of presence on social media platforms is what brought the Keller Williams Platinum Realty team to Newfound Marketing. As a business that thrives on communication, being able to connect with potential clients and new agents via social media is a key factor in their success and growth. With that, we set out to solve this issue and bring Keller Williams Platinum Realty to the forefront of social media in the local real estate industry.
Curating a series of social media posts that properly represents the Keller Williams Platinum Realty messages in a way that is consistent and coherent, while simultaneously providing education and/or value to their audience is key to generating more impressions and engagement. To achieve this, we started with a content pool to organize our posts to just a few main talking points that the Keller Williams Platinum Realty team wanted to communicate, such as:
- Agent Recruitment
- Client Engagement
- Industry News
- Performance Statistics
- Conversational (ex. “This or That” posts)
With these key talking points filtered out, we then designed graphics with accompanying captions and scheduled them for posting on all of their social media platforms. The following are just a few examples of the posts we created!
In addition to the graphics that we created and posts that we scheduled, we teamed up with local videographers from Altitude Media to record interview-style testimonial videos from a few of the agents working with Keller Williams Platinum Realty to get their take on why Keller Williams is the best real estate agent brokerage to buy with, sell with, and work for.
Creating effective, engaging content and tactically scheduling posts proved to be exactly what the Keller Williams Platinum Realty team needed to grow their online presence. We are happy to have had the opportunity to work with a great company like Keller Williams Platinum Realty and are excited to see how they prosper from the knowledge we were able to provide them.