O’Brien’s Whale & Bird Tours is a family-owned and operated business that was started in 1985 by brothers, Joseph and Loyola. When the business first began, the company used a signal boat to carry 25 customers to the Witless Bay Ecological Reserve, Iceberg and Whale Watching. Now, the company has three vessels, with a capacity to carry 170 passengers, a restaurant, 2 gift shops, and an event centre.
O’Brien’s needed a website that was easy to navigate and would grow and change with them. We also needed to make it simple for visitors to book a tour, whether on a desktop or mobile device.
We kept them on the WordPress platform but created a site that they would easily be able to maintain and update on their own. We wanted the site to have a friendly, approachable feel, much like the O’Brien’s themselves. We increased the presence of their blog, which is a great place for them to tell local tourism stories. We moved the boat tour options right to the home page, answering the simple questions guests always have: what, when, and how much. They’ve been thrilled with the results.
“Sheldon and the team at Newfound Marketing are amazing to work with. They have provided our company with both digital marketing and web design. Highly recommend!”
– April Yard, O’Brien’s Whale and Bird Tours