Web Design & Development for O'Brien's Boat Tours
O’Brien’s Whale & Bird Tours is a family-owned and operated business that was started in 1985 by brothers, Joseph and Loyola. When the business first began, the company used a signal boat to carry 25 customers to the Witless Bay Ecological Reserve, Iceberg and Whale Watching. Now, the company has three vessels, with a capacity to carry 170 passengers, a restaurant, 2 gift shops, and an event centre.
O’Brien’s needed a website that was easy to navigate and would grow and change with them. We also needed to make it simple for visitors to book a tour, whether on a desktop or mobile device.
We kept them on the WordPress platform but created a site that they would easily be able to maintain and update on their own. We wanted the site to have a friendly, approachable feel, much like the O’Brien’s themselves. We increased the presence of their blog, which is a great place for them to tell local tourism stories. We moved the boat tour options right to the home page, answering the simple questions guests always have: what, when, and how much. They’ve been thrilled with the results.
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