Web Design & Development for Prince of Wales Skating Club
The Prince of Wales Skating Club is based in St. John’s, NL, Canada. They are the largest club in Newfoundland and Labrador with over 1000 registered members, offering a variety of skating programs for all ages and abilities. The Club was named to the Skate Canada Club Honour Roll for its achievement in the pursuit of excellence in skating program delivery and customer service.
They approached Newfound Marketing to design and build a new website with a fresh, modern look that would make their club information more user-friendly while still connecting to their existing registration platform.
The Prince of Wales Skating Club website was a treasure trove of historical club information. In fact, the website itself looked historic, coming from the early days of WordPress. It wasn’t mobile-friendly and the information presented wasn’t formatted in a way to make it easily digestible. We needed to bring the site into the modern age.
We kept the site on WordPress since the club’s administration was familiar with how it functioned and it’s one of our favourite platforms to build on. We developed a mobile-friendly, modern theme that presents content on each page in a way that’s unique to its purpose and user-friendly. Whether a busy parent wants to check for the latest competition photos while in line at the grocery store or sign up for a learn to skate program on their tablet after binging Spinning Out on Netflix, the new Prince of Wales Skating Club website has them covered.
We also made sure to install and configure Google Analytics on their new site so that learn where their visitors are coming from, what device types their using, and what content is the most engaging.
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