Insights & Ideas
Our team of marketing experts regularly update our blog with tips, trends, and advice to help you kickstart your marketing journey.
How To Generate Leads For Physiotherapy Practices with Digital Marketing
This article will explore practical things you can do to generate real leads for your physiotherapy clinic. We’ll also explore why physiotherapists need to generate leads.
9 Signs You Need to Redesign Your Website
Want to know if a website redesign is right for you this year? We’ve compiled a list for you of signs that your website needs more than a few tweaks and should be redesigned this year. If you nod along to these, give us a call or send us a DM.
How to Set Expectations for Digital Marketing Costs
Whether you're running a marketing agency, part of one, or do freelance digital marketing, setting expectations for digital marketing can be broken down after taking a number of variables into consideration. Here are a few things to consider when considering how to set your costs.
Some of our favouite things
Recommended Tools
Wondering what kinds of tools we use to help clients? Here’s a list of resources that we personally use day-to-day.
Technical
Website Hosting
WPEngine – We love this managed WordPress host for its easy-to-restore daily backups, staging environment, and helpful customer service.
SiteGround – Speed and security are what keep bringing us back time again to this web host.
Domain Registration
GoDaddy – They’re an internet giant for a reason. They make it easy to customize DNS entries.
Rebel – Need a deal on a .ca? These guys always have great prices.
Content Creation
Image Creation
Canva – these guys make it easy for teams to work together to create good-looking social graphics.
Adobe Creative Suite – the Cadillac of content creation tools. We love the whole package but especially Photoshop and Illustrator.
Stock
Shutterstock – When you don’t have the time or budget for custom photography, high-quality stock photos can be a good solution.
Envato Elements – This subscription service gives you unlimited access to video, sound effects, music, and more.
Creative Market – When you a font or illustration with some personality, this is the spot to browse.
Reporting
Analytics
Google Analytics – We love our data so this is the tool we use daily. It can give you so much more than just pageviews.
Google Tag Manager – Extending and customizing the reporting capabilities of Google Analytics with Tag Manager is one of our favorite things.
Google Search Console – Have you ever wanted to know what people are typing into Google to find you? Now you can know!
Semrush – SEO, content marketing, competitor research, PPC, and social media marketing from just one platform? Yes, please.
