Insights & Ideas
Our team of marketing experts regularly update our blog with tips, trends, and advice to help you kickstart your marketing journey.
How To Use Google Ads to Generate Leads for Physiotherapists
There are many ways to advertise your business, but one of the most effective ways is investing in paid media (Google Ads). As a physiotherapy clinic, adding paid advertising to your marketing strategy can be a great way to generate more leads and increase your revenue. Need help with Google Ads for your physiotherapy clinic? Read on...
Why Your HVAC Company May Need Complete Website Redesign Now
In the HVAC industry, businesses are always seeking innovative ways to generate more leads. A well-designed and optimized website can help convert potential customers into paying clients. If you already have a website for your HVAC business, it's essential to evaluate its effectiveness regularly. A website designed several years ago may no longer yield satisfactory results, making an upgrade necessary. Learn how to tell when it's time to redesign your HVAC website and discover the benefits of creating a new one.
How To Get HVAC Clients From Google Advertising
In the modern age of digital marketing, HVAC companies must leverage Google advertising to generate leads and stand out from competitors. Google is the world's most popular search engine, and customers are more likely to turn to it when searching for nearby services. HVAC companies can benefit from Google advertising.
Some of our favouite things
Recommended Tools
Wondering what kinds of tools we use to help clients? Here’s a list of resources that we personally use day-to-day.
Technical
Website Hosting
WPEngine – We love this managed WordPress host for its easy-to-restore daily backups, staging environment, and helpful customer service.
SiteGround – Speed and security are what keep bringing us back time again to this web host.
Domain Registration
GoDaddy – They’re an internet giant for a reason. They make it easy to customize DNS entries.
Rebel – Need a deal on a .ca? These guys always have great prices.
Content Creation
Image Creation
Canva – these guys make it easy for teams to work together to create good-looking social graphics.
Adobe Creative Suite – the Cadillac of content creation tools. We love the whole package but especially Photoshop and Illustrator.
Stock
Shutterstock – When you don’t have the time or budget for custom photography, high-quality stock photos can be a good solution.
Envato Elements – This subscription service gives you unlimited access to video, sound effects, music, and more.
Creative Market – When you a font or illustration with some personality, this is the spot to browse.
Reporting
Analytics
Google Analytics – We love our data so this is the tool we use daily. It can give you so much more than just pageviews.
Google Tag Manager – Extending and customizing the reporting capabilities of Google Analytics with Tag Manager is one of our favorite things.
Google Search Console – Have you ever wanted to know what people are typing into Google to find you? Now you can know!
Semrush – SEO, content marketing, competitor research, PPC, and social media marketing from just one platform? Yes, please.
