SEO Mistakes to Avoid During Your Next Website Redesign

Mistakes are a part of life. It’s a fact. Like that time I got dressed in the dark and went to work with one blue sock and one black sock. Yep, mistake. They happen, but they don’t need to be a part of your website redesign experience. Especially SEO mistakes.

Website redesigns are about more than just making it look good. Sure, having a fast, responsive site that’s rocking the latest trends is great. But you know what matters more? Providing the right information to your visitor where and when they want it. You can’t do that if they can’t find you.

The decision to re-evaluate and ultimately redesign your website is not a trivial one. There are a lot of aspects to consider and sometimes things can be overlooked. It’s easy to spot when the wrong colour is used, there’s a typo in a headline, or a function doesn’t work. But what about when it comes to the search engine optimization (SEO) of your site? Do you know what happens under the hood? Could you spot it, if something was missed?

You don’t want to spend the time and energy, not to mention money on a redesign only to have your site disappear or fall in search rankings. Search is often the biggest driver of traffic to a website and to lose it could mean that your business takes a hit.

So how do you make sure you’ve crossed your T’s and dotted your I’s? We’ve put together a guide and checklist of the most common SEO mistakes people make when undergoing a website redesign.

Not Thinking About SEO from the Start

It’s easy to get caught up in the glitz and excitement of seeing a new look for your site and to assume that SEO is something that will get shoehorned in after the initial build, just before you launch. The truth, is that you need to be thinking about this aspect of your redesign beginning, middle, and end. SEO touches all things from images and filenames, to links and the words on your screen.

Failing to Identify Commonly Searched Keywords

Sure, you might call your product a Whatzit but everyone on the street refers to it as a Whozit. Which words will you use on your site? Failing to identify what words people are actually searching vs. how you want to be referenced can mean missing out on potential traffic and customers. A good copywriter will be able to find a way to make everyone happy.

Not Setting Up 301 Redirects

If you moved house, you wouldn’t expect the phone company to automatically know to send your bill to Maple St. instead of Pine St. would you? You have to leave a forwarding address with the post office to let everyone know. The same is true when you move or rename pages on your site. Setting up a 301 redirect to point to your new page keeps the search traffic coming in instead of ending up at a dead end.

Not Using Responsive Design

Your site is done and it looks like a million bucks on your 21” display. You want to show a friend while you’re out having coffee so you pull out your phone but what’s this? The site doesn’t look right at all. *womp*womp* Your site might be new but it’s not responsive. Not only will this annoy visitors but Google penalizes sites that aren’t mobile-friendly.

Failing to Think Like a Human!

While it’s important to keep Google in mind, you have to remember that, ultimately, you’re writing and designing for humans and if it doesn’t work for them, it won’t work for Google either.

Interested in learning more? Our eBook provides a more in-depth look at these issues and more, and features tips and tricks from marketers who have dealt with redesigns in the past.

10 SEO Mistakes to Avoid During Your Next Website Redesign

For any upcoming redesigns, whether you’re based in Newfoundland and Labrador, in Canada or in another country entirely, we’d love to get on board and answer any questions you may have. We want to ensure that you have the best information at hand, to allow you to make the best decisions moving forward.

8 thoughts on “SEO Mistakes to Avoid During Your Next Website Redesign

  1. Really Fact that SEO is a fast changing industry and what worked a few months ago may not work today so we need to stay update and aware with mistakes.
    Thanks for share good insight article about common SEO mistakes with website redesign to avoid and what to do instead to give our rankings a boost. It will be helpful for our team.

    1. We’re glad to help. SEO is certainly changing all the time so it can be confusing to stay up to date.

  2. Indeed a great post about SEO mistakes.

    According to me, Search engine optimization is something which can make our future If we do it the right way.

    You have listed most common seo mistakes which almost every blogger is doing.

    In order to rank instantly in SERPs, people are trying un-ethical SEO strategies like keyword stuffing, building low quality or spam links.

    Keyword stuffing is the most common and worst SEO mistake I have ever seen. People think that filling the article with so many keywords will help them to rank fast.

    But It is wrong, Nowadays Google is very much strict for such webmasters and rolling regular updates to kill these webmaster’s work.

    Copying articles from other site is also a most common seo mistake and I had also did this mistake when I started my blogging carrier But now I have completely avoided it.

    I am completely against keyword stuffing and copying content.

    Thanks for listing all the mistakes here so that people can learn about these mistakes and can try to avoid them. 😀

    1. Yeah, it used to be that use meta keywords was the thing to do. Nowadays, if you use the tag at all it can be a spam indicator to Google. Best to write natural sounding language with a smattering of your keywords in your content.

  3. Hello,

    Well, Greatly described points about SEO mistakes, we make or have made in our past.

    When it started my career in blogging, the only thing I know, was writing article and building links, but majority of my articles were full of keywords and the links I was building was just spam links with optimized anchor texts.

    Also, I was not aware of internal links important, but with time everything has improved and these days, I rarely make any SEO mistake.

    But, still a huge number of newbies are making these mistakes and I sadly say, that they are wasting their valuable time.

    So, considering this, a brilliant post written, it will help many out there, searching for this.

    Keep up the good work.

    Cheers

    1. It’s always good to link to a few internal pages if you can as well as at least one high authority external site, like Wikipedia, that’s related to your content.

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