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Tag Archives: Google Tag Manager

Track YouTube Engagement in Google Tag Manager

How to Track Embedded YouTube Videos with Google Tag Manager

April 11, 2018 June 22nd, 2020 06:28 pm June 22nd, 2020 06:28 pm Google Analytics, Video Marketing Melissa Hogan 1 Comment

If you’ve been investing in video content lately, and you should be, you’ll want to find the most ways to use that content. By now, you know that we’re big advocates of making data-based marketing decisions. We love gathering data and using that to guide our strategies. YouTube gives you analytics but did you know that with Google Tag Manager you can track just how people are interacting with the embedded videos on your site?

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